The Hollywood Foundation and the PinkDrive joined hands once again at the PinkDrive Race Day held at Hollywoodbets Greyville Racecourse, on 15 October 2023. This marking yet another powerful milestone in their enduring partnership. Together, they have woven a tapestry of Corporate Social Investment (CSI) initiatives that have made a significant impact in the battle against breast cancer.
This year, the Hollywood Foudation made a contribution of R40 000 to PinkDrive, and R10 000 to the Coastal Horse Care Unit, in support of their programmes. One of the most remarkable facets of their collaboration has been the creation of campaigns such as #HopeisPower and #HandsOfHope. These CSI initiatives have not only raised awareness about breast cancer but have also played a pivotal role in educating individuals about early detection, thereby empowering them to take control of their health.
The financial contributions made by the Hollywood Foundation through their CSI initiatives have been nothing short of inspiring. The annual contribution of R50 000 to PinkDrive underscores their commitment to ensuring that their essential work continues. In addition to the contribution, the spirit of ubuntu, an important value for the Purple Team, has sparked the participation of the Hollywood Group as a whole. Each year, during Breast Cancer Awareness Month, the Hollywoodbets Purple Hearts, a dedicated arm of the Hollywood Group, takes centre stage. They tirelessly collect second-hand and new bras, demonstrating their unwavering commitment to supporting those affected by breast cancer in practical and meaningful ways. Their involvement in the sale of ribbons and badges, with proceeds directed to PinkDrive’s initiatives, further exemplifies their dedication.
Mantombi Tofile, the Marketing Manager for the Hollywood Foundation, said,
“Our support to PinkDrive demonstrates our endorsement for the outstanding efforts this organisation has made within the community, raising breast cancer awareness and aiding both victims and survivors. We take pride in our collaboration with PinkDrive and aspire for our contribution to profoundly benefit those seeking solace from this organization, both presently and in the years to come.”