Brief description of the Business:
“Pretty Coils is a natural haircare brand that sells natural haircare items.”
What were the challenges or needs of your Business prior to receiving the contribution from the #EmpoweringHER campaign?
“We were wanting to improve our marketing, as well as increase productivity for our current items. I knew that funding would give us more access and exposure to new markets.”
What was contributed to the business through the #EmpoweringHER campaign?
“Raw Materials, marketing and labour: We purchased raw materials in larger quantities. Funding was also used for labour. We upgraded our website and invested in marketing campaigns (including influencer marketing). Lastly, the funding assisted us with markets and pop-up shops. With the above, we were able to contribute to job creation as well.”
Describe the growth of the business since receiving assistance from the #EmpoweringHER campaign.
“We are very appreciative for the funding as it assisted in business growth. It helped us to present ourselves in a professional manner and to stand out from some of our competitors. It also helped us to cut down on some costs in the long run as some of the raw materials were bought in larger quantities than what we normally would have.”
What is your message to other female entrepreneurs who may be experiencing the same challenges?
“I would say don’t be scared to put in the work and be persistent, if something doesn’t work you need to gauge whether you need more patience or need to change strategy. Just because something is not working now doesn’t mean it will never work, switch up the position and place that you are currently in now. Do not fear failure, it only leaves room for improvement and growth.
What is your message to the Hollywood Foundation?
“I would like to express my gratitude. This journey can be quite draining, from the outside, it looks simple until you begin the journey of entrepreneurship. It really helps to see huge platforms such as Hollywood Foundation believing in us. Thank you.”