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#EmpoweringHER Recipient: Busisiwe Ngubeni – Beyond 23 Degrees Projects

Beyond 23 Degrees Projects Busisiwe Ngubeni

Brief description of the Business:

“We are a home-run baking business, specialising in baked goods such as muffins, biscuits and cupcakes. We bake daily for on-the-go purchases and per order.”

What were the challenges or needs of your Business prior to receiving the contribution from the #EmpoweringHER campaign?

“I needed a deck oven, cooler and stand mixer to optimise production.”

What was contributed to the Business through the #EmpoweringHER campaign?

“Equipment and training: Kenwood Titanium & Elite Chef XL stand mixers, Bake Mark Deck oven, a Starwish double door cooler fridge, and I was able attend a 4-day cake decor class.”

Describe the growth of the Business since receiving assistance from the #EmpoweringHER campaign.

“We were able to buy much-needed baking equipment. This allowed us to increase production.”

What is your message to other female entrepreneurs who may be experiencing the same challenges?

“Don’t be reluctant to seek assistance from those ahead, you have nothing to lose. Not everyone will turn you down. Also, talk about your business and sell it well. See yourself as where you would like to be and not where you currently are. Don’t just say it, see it, believe it but put in the work too.”

What is your message to the Hollywood Foundation?

“When I say thank you, please believe that it is from the bottom of my heart. This funding came at the right time when I did not even think I stood a chance.”

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