As a champion of grassroots sports development, the Purple Team often take their time to unearth various sporting clubs that are located deep within the community. By doing this, the next generation of superstars are identified and nurtured, to ensure that their talent has the best possible chance of reaching a bigger stage in the future. In May, the Hollywood Foundation’s passionate Team travelled to the Eastern Cape, in order to present a cricket sponsorship to a deserving cricket club that is home to promising young players.
Scenery Park Cricket Club opened its doors to promote cricket within the youth in 2015, and it is located at Scenery Park in the Eastern Cape. The source of inspiration for the development of the club was due to the passion and love for cricket amongst the community, and a desire for young athletes to continue to develop their skills and abilities. Scenery Park Cricket Club is comprised of dedicated coaches and trainers, who take an active interest in the growth and well-being of the players. The club has a clear goal to achieve in the future, which is for Scenery Park Cricket Club to exist long before its founders. Despite their commitment to excellence on the pitch, the club was struggling in terms of adequate equipment and resources for the players. This prompted the club to seek assistance from the Hollywood Foundation, due to their reputation of assisting and supporting an array of sports development club across the country. As part of a meaningful cricket sponsorship, the Team was humbled to hand over an array of cricket equipment, as well as a playing kit, for the young players to utilise during their practice sessions and competitive matches. Sinethemba, the Secretary for Scenery Park Cricket Club, said that the assistance from the Hollywood Foundation will instill a sense of hope amongst the players, and give the club a fair chance of being promoted to higher leagues.