The Hollywood Foundation is thrilled to announce the return of its highly anticipated Back to School campaign, with an increased pledge of R8.3 million for 2025. The initiative, now in its fourth year, continues to support parents and empower learners from diverse communities across South Africa by providing essential school supplies at the start of the new school year.
This year’s campaign is particularly meaningful, with expanded partnerships that include Hollywoodbets Brand Ambassadors, influential personalities, non-profit organisations, sports clubs, and various community stakeholders. These collaborations ensure that the Back to School programme reaches even more learners in need with handovers set to begin during the 2025 back to school period.
In addition, Hollywood Group entities and Hollywoodbets’ 84 retail branches across the country, will play a significant role in amplifying the impact of this initiative, particularly in the areas where they operate, working together to uplift local communities.
“Education is a powerful tool for shaping the future, and the Back to School campaign is a reflection of our deep commitment to supporting South Africa’s next generation. By providing students with uniforms, stationery, and other essentials, we aim to ease the burden on parents and create a positive, hopeful environment for learning,” said Vuyisile Ngobese, Hollywood Foundation PR Officer.
The 2024 Back to School campaign surpassed all expectations and ignited an infectious energy and hope to all the students who benefited. The initiative assisted over 67 000 students with over 76 000 stationery items. The Hollywood Foundation is committed to making a lasting impact on education, inspiring the next generation of leaders and learners.
