Collaborating with the Hollywood Foundation and Flutter By LKG, the Pad Run has introduced a life-changing initiative, which will help to improve the lives of many women in South Africa. The Pad Run is a registered non-profit organisation that aims to empower the youth and young individuals by providing them with information regarding menstruation and related topics, as well as providing them with sanitary packs or toiletries.
On 23 November 2021, representatives from the three organisations met at Alexandra, Johannesburg, to hand over 2 000 sanitary pads to Ratang Bana, a non-profit organisation that seeks to support children who are vulnerable, orphaned or have been impacted by HIV Aids. The organisation also seeks to make an active contribution to people who live within the community at Alexandra, which is an area that contains high unemployment levels, crime and poverty. The addition of 2 000 sanitary pads will help to make the lives of women at the organisation easier and it will assist young girls who have to go to school on a daily basis.